Clients & Work

Real problems. Real outcomes. Real people.

I work with startups, SMEs, and independent businesses that are growing, stuck, or somewhere in between. My approach is simple: cut through the noise, uncover what matters, and move forward with clarity and purpose.

Whether you’re preparing to grow, reset, or launch something new – you’re welcome!

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Where I’ve Delivered Impact

🇸🇪 Sweden
🇩🇪 Germany
🇦🇪 UAE
🇸🇦 Saudi Arabia
🇬🇧 UK
🇺🇸 USA

🇮🇹 Italy
🇶🇦 Qatar
🇧🇭 Bahrain
🇴🇲 Oman
🇪🇬 Egypt
🇦🇹 Austria

🇨🇭 Switzerland
🇮🇪 Ireland
🇵🇱 Poland
🇿🇦 South Africa
🇦🇩 Andorra

Mini Project Snapshots

Launch Support:

Fast-Casual Restaurant, Berlin, Germany

Clarified brand voice, positioning, and pre-launch marketing for a new Indian-inspired bowl concept.

→ Defined identity, improved founder focus, and increased early footfall

Brand Reset:

MENA Digital Marketplace, Dubai, United Arab Emirates

Led a strategy sprint for a startup struggling with mixed messages and too many channels.

→ Sharper messaging, refined ICP, realigned roadmap

Transformation Track:

Leadership Alignment – Public Sector, Riyadh, Saudi Arabia

Supported the strategic alignment and change management process after the merger of two government ministries. Designed and delivered targeted workshops for senior managers navigating new structures and mandates.

→ Shared goals established, KPIs redefined, and improved interdepartmental collaboration

Fractional Expertise & Advisory:

Startup Advisory – Condiments Brand, Europe

Worked with an early-stage condiments brand preparing to expand into retail. Provided strategic advisory on brand clarity, partner-facing messaging, and investor readiness.

→ Sharper positioning, clearer sales narrative, and increased founder confidence during pitches

Training & Transformation – Executive Training:

Stakeholder Management Workshop, Riyadh, Saudi Arabia

Designed and delivered a 3-day training programme for a Public Investment Fund–backed tourism investment company. Focused on advanced stakeholder management techniques supporting the company’s mandate of transforming tourism potential into reality through strategic public-private partnerships.

→ Improved cross-functional alignment, stronger internal frameworks for stakeholder mapping, and practical tools for strategic engagement.

Strategic Troubleshooting – Innovation & Destination Strategy: Tourism Innovation Lab, Madinah, Saudi Arabia

Invited to participate in a high-impact design lab for the city of Madinah. One of a handful of global finalists selected to co-develop concepts aimed at enhancing visitor experience and regional tourism appeal. Contributed two original concepts designed to align with the region’s vision and cultural identity.

→ Contributed to strategy ideation for tourism uplift, expanded network among regional decision-makers, and showcased innovation in a high-stakes advisory setting.

Highlights from Recent Years

Trained or advised 1,000+ professionals
Helped teams reduce launch time by 2-4 weeks
Coached leadership in 10+ countries
90%+ of strategy sprint clients report feeling “more focused”
70% client re-engagement rate within two years

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What Clients Say

“Martin helped us turn strategy into something actionable, not just theoretical.”

Director of Operations, Boutique Hospitality Brand

United Arab Emirates

“One call saved us a month of indecision. Totally worth it.”

Founder, B2B SaaS Platform

Poland

“We went from chaos to clarity. He gets it – fast.”

Head of Marketing, F&B Startup

United Kingdom

“Martin consulted with our team on our NFT launch. We enjoyed working with him. Sharp, witty and he has a way with words, we absolutely will work with Martin again.”

CEO, SaaS Platform

United Arab Emirates

“The ideas and plans Martin brings to the table are truly inspirational. In addition he also has the drive to see through the implementation of these ideas.”