Real problems. Real outcomes. Real people.
I’ve worked with startups, SMEs, and growing businesses across hospitality, tech, tourism, and customer-focused industries – helping them solve messy challenges and move forward with clarity.
This isn’t theory or templates. It’s hands-on problem solving: from stuck growth and unclear positioning to launches, transformations, and strategic resets.
Below are selected examples of that work in practice.
Where I’ve Delivered Impact
🇸🇪 Sweden
🇩🇪 Germany
🇦🇪 UAE
🇸🇦 Saudi Arabia
🇬🇧 UK
🇺🇸 USA
🇮🇹 Italy
🇶🇦 Qatar
🇧🇭 Bahrain
🇴🇲 Oman
🇪🇬 Egypt
🇦🇹 Austria
🇨🇭 Switzerland
🇮🇪 Ireland
🇵🇱 Poland
🇿🇦 South Africa
🇦🇩 Andorra
Mini Project Snapshots
Brand & Beyond:
Fast-Casual Restaurant, Berlin, Germany
Clarified brand voice, positioning, and pre-launch marketing for a new Indian-inspired bowl concept.
→ Defined identity, improved founder focus, and increased early footfall
Strategic Reset:
MENA Digital Marketplace, Dubai, United Arab Emirates
Led a strategy sprint for a startup struggling with mixed messages and too many channels.
→ Sharper messaging, refined ICP, realigned roadmap
Transformation Track:
Leadership Alignment – Public Sector, Riyadh, Saudi Arabia
Supported the strategic alignment and change management process after the merger of two government ministries. Designed and delivered targeted workshops for senior managers navigating new structures and mandates.
→ Shared goals established, KPIs redefined, and improved interdepartmental collaboration
Fractional Expertise & Advisory:
Startup Advisory – Condiments Brand, Europe
Worked with an early-stage condiments brand preparing to expand into retail. Provided strategic advisory on brand clarity, partner-facing messaging, and investor readiness.
→ Sharper positioning, clearer sales narrative, and increased founder confidence during pitches
Workshop Series:
Stakeholder Management Workshop, Riyadh, Saudi Arabia
Designed and delivered a 3-day training programme for a Public Investment Fund–backed tourism investment company. Focused on advanced stakeholder management techniques supporting the company’s mandate of transforming tourism potential into reality through strategic public-private partnerships.
→ Improved cross-functional alignment, stronger internal frameworks for stakeholder mapping, and practical tools for strategic engagement.
Transformation Track:
Tourism Innovation Lab, Madinah, Saudi Arabia
Invited to participate in a high-impact design lab for the city of Madinah. One of a handful of global finalists selected to co-develop concepts aimed at enhancing visitor experience and regional tourism appeal. Contributed two original concepts designed to align with the region’s vision and cultural identity.
→ Contributed to strategy ideation for tourism uplift, expanded network among regional decision-makers, and showcased innovation in a high-stakes advisory setting.
Impact Snapshot
- Worked with 1,000+ professionals across strategy, training, and advisory
- Reduced launch timelines by 2–4 weeks
- Coached leaders across 10+ countries
- 90%+ of strategy sprint clients report stronger clarity and focus
- 70% of clients return for further work within two years
From Chaos to Clarity – In Their Words
“Martin helped us turn strategy into something actionable, not just theoretical.”
Director of Operations, Boutique Hospitality Brand
United Arab Emirates
“One call saved us a month of indecision. Totally worth it.”
Founder, B2B SaaS Platform
Poland
“We went from chaos to clarity – fast.”
Head of Marketing, F&B Startup
United Kingdom
“Sharp, witty, and gets straight to the point. We’ll absolutely work with Martin again.”
CEO, SaaS Platform
United Arab Emirates
“Inspiring ideas – and the drive to see them through.”
CIO, Int. Luxury Hotel Brand
Bahrain
Trusted by Teams Across Industries
Across strategy, training, and advisory work – from early-stage startups to global brands:
Ready to Get Unstuck?
If things feel unclear, messy, or stuck we’ll cut through it and map what actually matters next.