The Gluttonous Sloth
If something’s not working – growth, positioning, or direction – that’s where the Sloth comes in. I cut through the noise, bring clarity, and turn messy situations into clear, actionable strategy.
I work with founders, SMEs, and leadership teams – especially in customer-centric and service-driven industries.
How the Sloth Works
When things aren’t working, the problem is rarely just one thing.
It’s messy – strategy, positioning, execution, teams – all tangled together.
That’s where I come in.
I help you break it down, focus on what actually matters, and move forward with a clear, structured plan – whether that’s fixing the strategy, sharpening the marketing, supporting execution, or upskilling your team.
Where to Start
Strategic Troubleshooting
When something’s off – growth, performance, or direction – and you need to figure out why, fast.
Training & Transformation
When your people need to think, act, and deliver differently – not just learn more.
Marketing Strategy & Brand Clarity
When your brand looks fine – but isn’t driving growth,
lacking clarity, direction, or focus.
Fractional Expertise & Advisory
When you need experienced strategic input – consistently, not occasionally.
From Strategy to Impact – Selected Case Studies
Corplus
(Stockholm, Sweden)
Industry: Professional Services | Segment: Scaling SME
Clarified strategic focus and built a roadmap for scalable growth.
Fast-Casual Restaurant
(Berlin, Germany)
Industry: Hospitality & F&B | Segment: Startup
Defined a clear brand, positioning, and launch strategy to drive early traction.
Ministry of Transport, Communications and Information Technology
(Muscat, Oman)
Industry: Government | Segment: Public Sector
Enabled leadership alignment and smoother integration after a multi-ministry merger.
Condiments Startup
(London, UK, and Amsterdam, The Netherlands)
Industry: Food & FMCG | Segment: Startup
Strengthened investor readiness, brand clarity, and sales narrative to support growth.
5 Signs You Need a Strategic Reset
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